2019 Azbee Awards of Excellence
Category
Overall Excellence > Cross-Platform Package of the Year
Awarded to
Bill Wilson, Editorial Director; Bob Crossen, WWD Managing Editor; Amy McIntosh, WQP Managing Editor; Lauren Baltas, SWS Managing Editor; Jason Kenny, Designer; Kathy Travis, Designer
Entry details
Delaying Day Zero
Issue date (if applicable):
Publication name: SGC Water Infrastructure Group
Publishing company: Scranton Gillette Communications
Website home page: www.wwdmag.com
Please describe the publication's mission and readership:
The SGC Water Infrastructure Group includes three multimedia B2B brands covering the water and wastewater, residential and commercial, and erosion control and storm water industries: Water & Wastes Digest (80,000 circ. print and digital), Water Quality Products (25,000 print and digital) and Storm Water Solutions (70,000 circ. print and digital). The total audience contains government and corporate administrators, operators, engineers, consultants and water treatment dealers.
When news of Cape Town running out of water—termed Day Zero by the city—made headlines in early 2018, the SGC Water Infrastructure group editors recognized the importance of telling the story of how this potentially catastrophic event came to be and the ways in which it could be combated by industry professionals. Day Zero affected all the brands in different ways. For Water & Wastes Digest, a focus on desalination technology to treat salt water for drinking water purposes became a strong focus. For Water Quality Products, Cape Town residents learned rationing techniques, including storing water in pools and treating it for later use with home treatment systems. And Storm Water Solutions highlighted the importance of rainwater harvesting and how to make the most out of rain in severe drought conditions.
Telling these stories highlights the proactive and forward-thinking companies in the industry and how technologies can overcome even the most dire of water scarce situations.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Day Zero is a topic exploring water scarcity. The SGC Water Group covered all aspects of Day Zero across three brands covering different segments of the water industry.
Editors sourced and conducted interviews from subscriber lists for WWD, SWS and WQP in Cape Town. Editors also interviewed a city official and a local water treatment dealer in Cape Town, and received photos from a Cape Town photographer. WWD created a channel page and taxonomy structure on its website to house all Day Zero content.
The WWD designer created a Day Zero logo using photos from the Cape Town photographer. This logo was used in print, on the Day Zero channel page on the website, and for custom video introductions and lower thirds for a video series. Four editors traveled to Arizona for three days to film video interviews about water scarcity strategies in Arizona.
The article published by WWD received 339 page views since it was posted in April, the Storm Water Solutions article received 159 page views since May, and the WQP article reached 902 page views since April.
The video on the Arizona DEQ visit received 50 views and 146 impressions in its first two days on the site.
Editors also used Day Zero as the lead topic for their first podcast episode. The episode about Cape Town has been listened to 224 times since June. 5,276 people received the podcast eblast, which had an open rate of 43.12%.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://wwdmag.com/day-zero
http://wqpmag.com/day-zero-0
https://www.estormwater.com/day-zero-0
https://www.wwdmag.com/podcast/talking-under-water-episode-1-cape-town-follow
https://www.wwdmag.com/videos/day-zero-arizona-deq-potable-reuse-strategies
https://www.wwdmag.com/videos/day-zero-town-gilbert-water-wise-program
https://www.wwdmag.com/videos/day-zero-lake-mead-lake-powell-water-scarcity-indicators
https://www.wwdmag.com/videos/day-zero-scottsdale-water-campus-advanced-water-treatment
https://www.wwdmag.com/videos/day-zero-desert-mountain-golf-course-irrigation-practices
http://editiondigital.net/publication/?i=485544
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Delaying Day Zero
Category
Overall Excellence > Cross-Platform Package of the Year
Description
Publication name:
SGC Water Infrastructure Group
Company:
Scranton Gillette Communications
Winner Status
- Best Cross-Platform Package of the Year Top 10 Award
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