2018 Azbee Awards of Excellence

Category

Print > Regular Column, Contributed > Upper Midwest

Awarded to

Melinda Taschetta-Millane, Editorial Director; Greg Freiherr, Contributing Editor

Entry details

Radiology Column — The Last Read

Issue date (if applicable): 
Publication name: Imaging Technology News (ITN) magazine
Publishing company: Scranton Gillette Communications
Website home page: https://www.itnonline.com

Please describe the publication's mission and readership:

Now in its 57th year of publication, Imaging Technology News (ITN) reaches more than 34,000 radiology, radiation oncology, imaging, women's health and nuclear medicine professionals. In addition to commanding the biggest share of market, ITN, with its detailed product comparison charts, is the resource buying team members use for specifying, recommending and authorizing technology purchases. It is the only imaging industry publication that reaches the complete team of physicians, department heads/chiefs and business administration/information technology staff. The ITN has worked to expand its digital readership on its website and ended 2017 with 1.2 million pageviews.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

Imaging Technology News (ITN) hosts a blog series written by a 37-year radiology industry veteran and respected industry authority. These appear both in the print publication and online. This unique commentary and blog series is supported by a robust marketing campaign that includes eAlerts, newsletters and heavy social media, including Facebook, LinkedIn and Twitter. We experience significant spikes in audience viewership when these blogs are posted and when each marketing component hits. In addition, people are spending more time on the site because they are clicking through related links, which tie back in to previous blog posts. And, it is generating discussion amongst ITN’s audience.

The blogs published each month address a hard-hitting theme that directly affects the industry, and evolves with each new entry.

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