2017 Azbee Awards of Excellence

Category

Overall Excellence > Best Cross-Platform Package of the Year

Awarded to

Michael Fielding, managing editor for technical content

Entry details

Automated for the People

Issue date (if applicable): 9/1/2016
Publication name: Meatingplace
Publishing company: MTG Media Group
Website home page: Meatingplace.com

Please describe the publication's mission and readership:

Meatingplace is the premier online and in-print business information resource for some 50,000 executives and managers in the meat processing industry, as well as food safety professionals, meat and animal science professors, USDA directors and others with an interest in how meat gets from the farm to the dinner table.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

This multimedia package examines the growing consciousness among consumers for local food on their terms — and how both livestock producers and meat processors are responding. In particular it focuses on the industry-leading efforts of Josh Applestone, a vegan-turned-butcher who built the Fleisher's mini-empire of meat in New York state, then sold off his part of the business to pursue his interest in lessening the costs of getting locally raised meats into the hands of mass-market consumers. (Spoiler alert: He's using vending machines!) Packaged with the Applestone profile is a feature examining the drivers and companies involved in the exploding locavore movement in proteins, as well as several sidebars and infographics in print and a host of online supplemental elements. This package proved one of the most popular — and prescient — of the year across our readership, as even the largest meat processing companies are diversifying into "natural" and niche markets (e.g., Hormel buying Applegate).

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.

Entry URL(s), if applicable:
http://meatm.ag/jshapp
http://meatm.ag/avendgardevideos
http://meatm.ag/avendgardeinteractivelegmap

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