2017 Azbee Awards of Excellence

Category

Overall Excellence > Magazine of the Year > More Than $3 Million Revenue

Awarded to

The Editorial Staff of Restaurant Business

Entry details

Restaurant Business

Issue date (if applicable): 
Publication name: Restaurant Business
Publishing company: Winsight LLC
Website home page: restaurantbusinessonline.com

Please describe the publication's mission and readership:

Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Through its monthly print magazine and website RestaurantBusinessOnline.com, Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers best practices. Our editors track ideas and trends as they develop within key channel segments including high volume independents, multiunit operators, emerging chains, the top 100 chains plus their leading franchisees.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

Restaurant Business has continued to evolve and innovate since its redesign in January 2014 and since its Magazine of the Year win in 2015.

In late 2015, our parent company, Winsight LLC acquired Technomic, the leading market research company for the foodservice industry. Since then, the RB editors have tapped their creativity, editorial ingenuity and storytelling expertise in new ways to interpret and incorporate Technomic’s data-based insights about consumers, menu trends and brand performance for our audience of restaurant chain leaders and decision makers.

Restaurant Business magazine’s 2016 issues reflect that achievement and evolution, and stories such as “The 25 Fastest Growing Restaurant Chains in the World” in our September issue are the perfect example of the next iteration of business intelligence that we alone can deliver to help our growth-minded audience run their companies better.

At the same time, it remains our priority to marry smart, authoritative and knowledgeable copy with cool design in a way that grabs the attention of our busy readers, but never is gratuitous. We aim to tell our readers something they don't know, share best practices from best-in-class operators and get them thinking about a challenge or opportunity in some new way. While many may read trade publications because they have to, we strive for them to want to read our content by delivering a product that is exciting to view, read and share.

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Entry URL(s), if applicable:

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