2017 Azbee Awards of Excellence
Category
Design > Website Home Page Design > Pacific
Awarded to
Eric Ayzenberg, Chief Strategist & Creative Officer
Lauren Arevalo-Downes, Editorial Director
Keith Ewing, Creative Director
Jordan Balagot, Developer
May Pescante, Digital Producer
Entry details
alistdaily.com Home Page
Issue date (if applicable):
Publication name: [a]listdaily
Publishing company: Ayzenberg Group
Website home page: http://alistdaily.com
Please describe the publication's mission and readership:
Marketers are tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, events, and beyond.
This landscape is constantly evolving and our readers are always looking to their colleagues and competitors for insight and inspiration to advance their message.
Our editorial mission is to inform, inspire and feature the most vital members of the global marketing community to foster innovation in the community and harness the power of hearing, understanding and acting upon the evolving desires of consumers—what we like to call Frontline Marketing.
Whether it’s strategic insights straight from the top via a CMO or community-level insights from brand managers, we seek to report on the changes that are affecting the industry and how marketers are creatively tackling them—across a variety of verticals from auto to entertainment and technology to food brands.
We are proud to count some of the world’s top marketers in our core readership and uphold a strong sense of editorial responsibility with reporting on matters that affect them and being invited to share their thought leadership.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
As a daily digital publication, it can be a challenge for the home page to reflect not just the immediacy of news feature content, but evergreen features as well. It's especially challenging to translate this into a responsive design which reflects the intent of the editorial hierarchy.
To achieve this, we took an unconventional route for publication design and created a variation on the Swiss grid to create tiles which react responsively to adjusting window size across platforms. Each tile area has a specific function—from the feature tile "above the fold" which rotates feature content, to ones that displays our latest stories, videos, and a subscribe form.
While full-width on desktop, we wanted to adjust the format to become an elegant feed on mobile to give it a sense of flow and to feel native. The user experience for mobile was chiefly important to us as we've advocated a mobile-first approach to our readership.
To further create a sense of flow, we decided to create a continuous scroll on the home page—the grid then takes on a pattern and past featured content continues to be highlighted in this format. To simplify navigation, we moved everything to the hamburger menu.
We've already begun to see a positive effect on readers. Visits to the home page are up 82% and entrances are up 127%.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://alistdaily.com
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alistdaily.com Home Page
Category
Design > Website Home Page Design > Pacific
Description
Publication name:
[a]listdaily
Company:
Ayzenberg Group
Winner Status
- National Silver Award
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