2022 Azbee Awards of Excellence
Category
Overall Excellence > Social Media Account of the Year
Awarded to
Vincent Driscoll, Digital Content Director
Entry details
ASICentral's Twitter Account
Issue or publication date: 11/20/2021, 8/31/2021, 11/8/2021, 4/16/2021, 3/17/2021, 9/20/2021, 9/27/2021, 9/8/2021, 8/12/2021, 11/3/2021
Publication name: ASI Media
Publishing/parent company: Advertising Specialty Institute
Website home page: www.asicentral.com
About the publication's mission and readership:
https://www.asicentral.com/member-benefits/about-asi
Description of the enterprising work that went into this entry and its significance or impact on readers:
Vin Driscoll – the voice of ASI on Twitter – is one of the biggest connectors in the promotional products industry. He keeps the industry informed by combining personality and humor and packing it around content that is timely and relevant to users.
He raises the visibility of ASI Media and our platforms (including Counselor magazine and our website ASICentral.com/news), but more importantly, he’s carved out a place for the industry to convene and converse. The biggest example came this year when we launched #PromoSpaces – weekly audio discussions on Twitter Spaces where the promo industry gets together to discuss a wide variety of topics.
As of early December, the ASICentral Twitter account has generated over 3,000 link clicks, 1,500 retweets, 8,300 likes and nearly 2,100 comments. The link clicks were nearly double last year’s total, and comments increased 50%.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
https://twitter.com/asicentral/status/1458450869624705032
https://twitter.com/asicentral/status/1432800220157460485
https://twitter.com/asicentral/status/1457715546619891713
https://twitter.com/asicentral/status/1383062368758943752
https://twitter.com/asicentral/status/1372196551293075456
https://twitter.com/asicentral/status/1372196551293075456
https://twitter.com/asicentral/status/1442489912406822914
https://twitter.com/asicentral/status/1435571563613630465
https://twitter.com/asicentral/status/1425813849140203535
https://twitter.com/asicentral/status/1455889216785764352
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ASICentral's Twitter Account
Category
Overall Excellence > Social Media Account of the Year
Description
Publication name:
ASI Media
Publishing/parent company:
Advertising Specialty Institute
Winner Status
- Social Media Account of the Year
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