2016 Azbee Awards of Excellence
Category
Print > Feature Article - General Interest > Less Than $3 Million Revenue > Central
Awarded to
Kristi Casey Sanders, VP of Creative/Chief Storyteller; Kathy Janich, Managing Editor; Robert Sanders, Illustrator
Entry details
9 predictions to see you through the next 20 years
Issue date (if applicable):
Publication name: 2015 Plan Your Meetings Annual
Publishing company: Meeting Professionals International
Website home page: http://planyourmeetings.com
Please describe the publication's mission and readership:
The majority of meeting and event planners have to learn what they do on the job, and many of them aren't even called meeting planners. They may be working as an executive assistant or marketing manager and planning meetings and events just happens to be part of their job. Those nonprofessional planners are PYM planners, and it is our mission to educate, empower and inspire them. Our PYM Annual guide is distributed to 30,000 corporate planners a year. It's designed to reflect current industry challenges and solutions.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Because this issue marked PYM's 20th Anniversary, we thought it would be fun to take a look at how far the meeting and event industry has come in 20 years and prepare planners for where it may go 20 years from now. We interviewed industry thought leaders to gain insight into what trends they were seeing and made nine predictions for what the meeting of the future could look like. For sidebars, we showed what's in/what's out and included a glossary of terms. In addition to the print content, we augmented the magazine with a video created from information we'd gathered about what the industry was like 20 years ago. When readers scan the page with the PYM+ app open, it triggers that augmented reality experience, which is one of the technologies mentioned in the article.
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9 predictions to see you through the next 20 years
Category
Print > Feature Article - General Interest > Less Than $3 Million Revenue > Central
Description
Publication name:
2015 Plan Your Meetings Annual
Company:
Meeting Professionals International
Winner Status
- Regional Gold Award
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