2016 Azbee Awards of Excellence
Category
Print > Special Section > More Than $3 Million Revenue > Southeast
Awarded to
Mike Vogel
Entry details
20 Million
Issue date (if applicable): 9/1/2015
Publication name: Florida Trend
Publishing company: Times Publishing
Website home page: FloridaTrend.com
Please describe the publication's mission and readership:
Florida Trend magazine is the only publication that covers business-related news and public policy issues in Florida from a statewide perspective. In that role, it has two major responsibilities:
One, to reflect the diversity of the various city-states within Florida, which have widely varying business communities and interests. Two, to foster a sense of statehood and promote democracy by illuminating the issues shared by all of Florida's communities. This has traditionally meant a strong commitment to investigative reporting, analysis and context.
The magazine enjoys an audience of the state's most influential business and political leaders and decision-makers, from the governor to the CEOs of virtually every significant company in the state.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Florida Trend knew that its home state would reach a milestone in 2015 — 20 million in population. Rather than wait for an announcement from the U.S. Census Bureau after the fact, it decided to look at the milestone and its implications before hand. It studied the demographic data for trends shaping the state and likely to shape its future, broke down what each year’s population growth meant in terms of needs for schools, hospitals and government services and what it meant in terms of additional vehicles, road construction and demand on resources. It broke down growth into easy-to-digest segments, with graphics, on the sources of growth and where in the state it was occurring to give its readers a feel for who we are, who is shaping us and where we’re going. It examined immigration and issues of aging. Throughout, it sought to explain the state to itself, showing how strongly some counties have been affected by immigration and others by inflows of retirees. The success of the piece depended on a thorough understanding of federal census data and state population research and the insights and work of demographers and researchers at universities.
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20 Million
Category
Print > Special Section > More Than $3 Million Revenue > Southeast
Description
Publication name:
Florida Trend
Company:
Times Publishing
Winner Status
- National Gold Award
- Regional Gold Award
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