2016 Azbee Awards of Excellence
Category
Print > Product Section/Department > Mid Atlantic
Awarded to
Christopher Ruvo, Senior Writer; Sara Lavenduski, Associate Editor; Chuck Zak, Contributing Writer
Entry details
Advantages Showcases
Issue date (if applicable):
Publication name: Advantages
Publishing company: ADVERTISING SPECIALTY INSTITUTE (ASI)
Website home page: https://www.asicentral.com/news/magazines#advantages-mag
Please describe the publication's mission and readership:
Advantages is a 15-issue trade publication targeted to 40,000 advertising specialty salespeople (about 80,000 with pass-along readership). The industry provides imprinted products (T-shirts, pens, mugs and other logoed items) to support a company’s brand and marketing efforts. Our readers also advise companies on their marketing programs. We strive to be a comprehensive source of sales strategies and inspiration through articles, regular departments, columns, case histories and product showcases. The magazine is presented in an easy-to-read format to keep busy salespeople interested and informed. We want our subscribers to look forward to its arrival and to feel that Advantages is the one business magazine they can’t do without.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Advantages’ audience is salespeople who sell a vast array of brandable products. To help readers narrow down the options and know what’s trending, the “Hot This Month” section features a selection of products grouped into themed showcases. Case studies, tips and insightful captions aid readers in understanding how they can translate the products into sales. The “Sell This Product” section places an especially bright spotlight on a particular item, while the “Sell This Program” page includes products that would support a particular program involving branded merchandise.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Links to Uploaded Entry Files
Please note: The links below are the same links as clicking on the Preview images at the top of this column. You may click the links below to view each submitted entry file.
View entry file #1
View entry file #2
View entry file #3
View entry file #4
View entry file #5
View entry file #6
View entry file #7
View entry file #8
View entry file #9
View entry file #10
Advantages Showcases
Category
Print > Product Section/Department > Mid Atlantic
Description
Publication name:
Advantages
Company:
ADVERTISING SPECIALTY INSTITUTE (ASI)
Winner Status
- National Bronze Award
- Regional Bronze Award
Share