2016 Azbee Awards of Excellence
Category
Print > Company Profile > Less Than $3 Million Revenue > Upper Midwest
Awarded to
Kathie Canning, Editorial Director
Entry details
All about the experience
Issue date (if applicable): 2/15/2015
Publication name: Store Brands magazine
Publishing company: Stagnito Business Information
Website home page: www.storebrands.info
Please describe the publication's mission and readership:
The readers of Store Brands magazine are retail executives charged with decision-making for their companies' own store brand (private label) products and programs. Our mission is to deliver the strategic and tactical information these executives need to develop and support compelling, differentiated store brand programs.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
We selected Wegmans Food Markets as Store Brands' 2015 Retailer of the Year because the retailer has managed to create an exciting, one-of-a-kind shopping experience — and also has made its store brand products a big part of that experience in recent years.
This article aims to give readers a taste of the Wegmans experience. Although Wegmans turned me down for interviews, I identified and contacted a number of consultants who were able to speak knowledgeably and candidly about Wegmans. Their commentary, combined with some of my own research, allowed me to write a story that celebrated Wegmans and gave readers "a peek behind the curtain" as to what makes the retailer such a success in the store brand arena and overall.
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All about the experience
Category
Print > Company Profile > Less Than $3 Million Revenue > Upper Midwest
Description
Publication name:
Store Brands magazine
Company:
Stagnito Business Information
Winner Status
- Regional Bronze Award
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