2016 Azbee Awards of Excellence
Category
Print > How-To Article > Central
Awarded to
Tina Berres Filipski, Editor
Entry details
Are You The Next Victim?
Issue date (if applicable): 5/1/2015
Publication name: PPB
Publishing company: Promotional Products Association International
Website home page: pubs.ppai.org
Please describe the publication's mission and readership:
PPB magazine is published monthly for members of Promotional Products Association International and is the Association’s most visible, frequent and recognizable member benefit to reach and influence members. Its mission is to empower promotional professionals by providing idea-driven information and indispensable education, and to expand readers’ resources for products and services.
The primary, target audience is comprised of nearly 12,000 principals and salespeople of distributor member companies (promotional agencies). Ninety-one percent have annual revenues of less than $250,000 and the majority is located in the U.S.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The potential of loss from email and identity scams has been a nuisance for years but in 2015 we began to hear story after story about member companies falling prey to these scammers. Some lost several thousand dollars after they received orders by email, shipped the products and then found out the credit card was bogus. We had published alerts for some time in our e-newsletter but knew we needed to deliver more specifics on what to watch for and how to avoid being a victim.
I began to collect names of those who had been involved in some type of scam and set up interviews. Most were eager to talk about their experience in hopes of warning others about the dangers of not paying attention to details and being too eager for orders from those they don't know.
The story was published in PPB's August issue and garnered a lot of attention as most every one of our readers could relate to it in some way. Many called or wrote me to thank me for shedding light on the issue and for providing a number of solid solutions they could employ to help prevent loss at their companies and warn their employees of the dangers.
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Are You The Next Victim?
Category
Print > How-To Article > Central
Description
Publication name:
PPB
Company:
Promotional Products Association International
Winner Status
- Regional Silver Award
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