2016 Azbee Awards of Excellence
Category
Print > Editorial/Editor's Letter > Upper Midwest
Awarded to
Kathie Canning, Editorial Director
Entry details
"No secrets please" and "Stand out in the crowd"
Issue date (if applicable):
Publication name: Store Brands magazine
Publishing company: Stagnito Business Information
Website home page: www.storebrands.info
Please describe the publication's mission and readership:
The readers of Store Brands magazine are retail executives charged with decision-making for their companies' own store brand (private label) products and programs. Our mission is to deliver the strategic and tactical information these executives need to develop and support compelling, differentiated store brand programs.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Both of these editorials address pressing issues that retail executives have in relation to their store brand products and programs.
"No secrets, please" (January 2015 issue) takes a look at consumers' desire for greater product transparency; today's consumers want to know more about a product's ingredients/raw materials and where they are sourced, and also want information related to social responsibility and sustainability along the product's supply chain. Retailers tend to share very little information about their store brand products with consumers.The editorial provides a real-life example of what retailer is doing to change that reality, providing food for thought to help retailers meet consumers' new demands.
"Stand out in the crowd" (July 2015 issue) makes the point that today's food retailers have more competition than ever, from restaurants, home delivery services and more, when it comes to fulfilling consumers' meal-related needs. The editorial goes on to give retailer readers concrete advise for standing out among the competition -- using their store brand products.
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"No secrets please" and "Stand out in the crowd"
Category
Print > Editorial/Editor's Letter > Upper Midwest
Description
Publication name:
Store Brands magazine
Company:
Stagnito Business Information
Winner Status
- Regional Bronze Award
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