2016 Azbee Awards of Excellence
Category
Print > Regular Column, Contributed > Pacific
Awarded to
Dr. Anthony Rosner, Columnist; Peter W. Crownfield, Executive Editor
Entry details
"Promoting the Pharma Team to the Majors" / "Variation: Friend or Foe?"
Issue date (if applicable):
Publication name: Dynamic Chiropractic
Publishing company: MPA Media
Website home page: www.dynamicchiropractic.com
Please describe the publication's mission and readership:
Dynamic Chiropractic is the leading B-to-B publication for the chiropractic profession. Published twice monthly, Dynamic Chiropractic offers industry news, features and how-to information to professional, licensed doctors of chiropractic.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
In "Promoting the Pharma Team to the Majors" (June 1, 2015 issue), Dr. Anthony Rosner discusses a critical issue in modern healthcare, particularly in the United States - the oppressive influence of the pharmaceutical industry on patient care and in this case, research findings. Dr. Rosner offers evidence that "Big Pharma" has tweaked research protocols and findings in its favor, and on occasion, even fudged results - to one end: revenue generation. Exposing the bias, deception and corruption inherent in pharmaceutical-funded research is essential if healthcare is to evolve beyond the much-maligned drug model to embrace less risky - and often more effective - alternatives, including chiropractic care.
In "Variation: Friend or Foe" (Dec. 1, 2015 issue), Dr. Rosner focuses on research and the issue of variation / variability. Dr. Rosner explores some of the challenges stemming from the increasing variability present in healthcare, from procedures to medications; and then uses that discussion to focus on the challenges for the chiropractic profession due to the wide variation in its technique arsenal. This discussion is critical for healthcare and chiropractic, as it is a stepping stone to building best practices and providing more uniform, optimal care that maximizes outcomes while still accounting for the individuality of each patient.
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"Promoting the Pharma Team to the Majors" / "Variation: Friend or Foe?"
Category
Print > Regular Column, Contributed > Pacific
Description
Publication name:
Dynamic Chiropractic
Company:
MPA Media
Winner Status
- Regional Silver Award
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