2016 Azbee Awards of Excellence
Category
Overall Excellence > Best Cross-Platform Package of the Year
Awarded to
Andrew Cohen, Editorial Director; CJ Mittica, Executive Editor; Melinda Ligos, Editor In Chief
Entry details
Best Places to Work Roadtour
Issue date (if applicable):
Publication name: Counselor
Publishing company: ADVERTISING SPECIALTY INSTITUTE (ASI)
Website home page: http://www.asicentral.com/news/magazines#wearables-mag
Please describe the publication's mission and readership:
Counselor is read by more than 14,000 professionals in the promotional products industry—a market dedicated to items that businesses imprint with their logos and incorporate into marketing programs. The audience consists of distributors who sell promotional products and turn to Counselor for analysis of the latest industry trends and for ideas on how to run their businesses more effectively. They’re searching for smart strategies to increase sales, case studies of companies to emulate, and tactics to reach new customers. These professionals run small companies and they’re looking for a resource to help them stay ahead of competitors
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The Counselor Best Places to Work Road Tour is a project that encompasses a variety of media. Three editors set out on a cross-country trip for a week to meet a dozen companies on our Best Places to Work list. With video cameras and notebooks in tow, the crew posts daily blogs to a website (www.CounselorMag.com/roadtour), as well as video interviews with leaders of each of the companies we visited. Throughout, the editors are constantly tweeting updates from each visit and from their time on the road – which is all captured on a Tweet Tracker on that dedicated page of our website (which also has an interactive map that diagrams the trip and an Instagram feed ). The whole trip is then chronicled in our October issue, with written articles about each company on the tour. Ultimately, the result is a multimedia effort that engages readers in many ways, provides entertaining and educational content, and shows the best of our editorial craftsmanship.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://www.asicentral.com/magazines/counselor/roadtour/default.aspx
http://www.asicentral.com/news/newsletters/promogram/volumes-2015/vol-1250/
https://www.youtube.com/watch?list=PLyhC_HepShEL4rHSNwnl9-Yla6frcCbV-&v=Hnv57yryn9g
https://www.youtube.com/watch?v=lyl4Ehp8fhE&index=14&list=PLyhC_HepShEL4rHSNwnl9-Yla6frcCbV-
Links to Uploaded Entry Files
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Best Places to Work Roadtour
Category
Overall Excellence > Best Cross-Platform Package of the Year
Description
Publication name:
Counselor
Company:
ADVERTISING SPECIALTY INSTITUTE (ASI)
Winner Status
- Best Cross-Platform Package of the Year Top 10 Award
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