2016 Azbee Awards of Excellence
Category
Overall Excellence > Best Cross-Platform Package of the Year
Awarded to
Jill R. Aitoro, Editor; Lars Schwetje, Multimedia Journalist; Michael Hardy, Custom Editorial Director
Entry details
50 Years of Federal Times, 50 Years of Government Change
Issue date (if applicable): 12/7/2015
Publication name: Federal Times
Publishing company: Tegna
Website home page: www.federaltimes.com
Please describe the publication's mission and readership:
Federal Times jointly with FederalTimes.com serves as a one-stop news and information service for federal managers, offering news and analysis through digital and print mediums about the rapid changes impacting government management and operations. From personnel and career management issues, to technology and procurement strategies, the Federal Times brand is invaluable for all levels of the government workforce.
Federal Times touts 42,000 print subscribers and garnered 10.3 million page views in 2015.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
To honor Federal Times 50th anniversary, we delved into 50 years of government, showcasing the events, people and trends that most impacted how government operates.
At the heart of the project was our list of the 10 historic events that shaped federal management and structure, as chosen by an advisory board of former federal executives. From the Vietnam War and moon landing, to the 9/11 terrorist attacks and leaks of classified information by former NSA contractor Edward Snowden, we rolled out online packages for each event, including an article on the lasting significance and a film with executive commentary and historic b-roll. The campaign, which spurred record-breaking web traffic, also included informative photo galleries, listicles and commentary, video interviews with federal executives, and a poll of readers. In all, 17 videos, five galleries, and 23 stories were generated in support of the campaign, filtering to our homepage and to a dedicated microsite.
The 50th campaign also accounted for the vast majority of content in our December issue, all tagged with the Federal Times 50 Years logo. The top 10 list was showcased with links to the web packages, as was a guest contribution from President Barack Obama, Q&As with the head of the Office of Personnel Management and the General Services Administration, and a column from Federal Chief Information Officer Tony Scott. We also unveiled the results of the online Readers Choice poll.
Beyond print and web, content was distributed via email newsletters and promoted via social media.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
www.federaltimes.com/50
http://www.federaltimes.com/story/government/anniversary/2015/12/02/oklahoma-city-bombing-barriers-government-hardened/76365326/
http://www.federaltimes.com/videos/government/anniversary/2015/12/07/76920564/
https://twitter.com/hmKuldell/status/672068993830768642
Links to Uploaded Entry Files
Please note: The links below are the same links as clicking on the Preview images at the top of this column. You may click the links below to view each submitted entry file.
View entry file #1
View entry file #2
View entry file #3
View entry file #4
View entry file #5
View entry file #6
View entry file #7
View entry file #8
View entry file #9
View entry file #10
50 Years of Federal Times, 50 Years of Government Change
Category
Overall Excellence > Best Cross-Platform Package of the Year
Description
Publication name:
Federal Times
Company:
Tegna
Winner Status
- Best Cross-Platform Package of the Year Top 10 Award
Share