2016 Azbee Awards of Excellence
Category
Online > Best Use of Social Media > Upper Midwest
Awarded to
Molly McDonough, Managing Editor; Sarah Mui, Assistant Managing Editor; Ian Monroe, Web Producer/Developer
Entry details
ABA Journal
Issue date (if applicable):
Publication name: ABA Journal
Publishing company: American Bar Association
Website home page: www.abajournal.com
Please describe the publication's mission and readership:
The ABA Journal is read by half of the nation’s 1 million lawyers every month. It covers the trends, people and finances of the legal profession. Readership includes the 400,000 members of the American Bar Association and readers of ABAJournal.com, which is available for free to the public.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The ABA Journal has long had a mission to be on social media even before its audience to draw connect them when they arrive and to draw in new readers. This has proven a valid strategy and our social presence has grown steadily.
Popular social media platforms are easy to find on ABAJournal.com in each story page and on the landing pages and story pages of LegalRebels.com. The Legal Rebels sub-site also hosts a Twitter widget and Reddit feed focused on Journal stories shared by readers.
On Twitter, at our main @ABAJournal feed, we enjoy the reach of more than 74,000 followers. Other feeds draw on specific interests: including @LegalRebels, with 20,273 followers, @BlawgWhisperer, with 7,235 followers and @LawScribbler, with 7,755 followers.
On Facebook, we’ve seen steady, organic growth, with more than 18,900 page likes.
LinkedIn has been a bigger success after we added the social button to all of our ABAJournal.com news stories in the fall. Since then, our page followers skyrocketed from about 7,000 to more than 87,000 as of the Azbee entry deadline.
The increase has meant thousands of more pageviews each week to ABAJournal.com from LinkedIn.
All three social media platforms draw readers to ABAJournal.com and we’re looking for ways to continue to making sharing easy to do on the site and keep readers once they discover us. They also provide opportunities for our staff to find and cultivate sources for stories we’re working on or discovering.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://www.abajournal.com/
http://www.abajournal.com/legalrebels/
https://twitter.com/abajournal
https://twitter.com/legalrebels
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ABA Journal
Category
Online > Best Use of Social Media > Upper Midwest
Description
Publication name:
ABA Journal
Company:
American Bar Association
Winner Status
- National Silver Award
- Regional Gold Award
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