2016 Azbee Awards of Excellence
Category
Online > Social Media Presence > Northeast
Awarded to
The Editorial Staff of Accounting Today
Entry details
Accounting Today Facebook Page
Issue date (if applicable):
Publication name: Accounting Today
Publishing company: SourceMedia
Website home page: http://www.accountingtoday.com/
Please describe the publication's mission and readership:
Accounting Today is a leading provider of news and information for the tax and accounting community. We look to access and engage owners, partners and principals with multiple media formats including print, digital, online, custom publishing and events.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The Accounting Today Facebook page was created as a community for the Accounting Today readership, to share our news stories, blog posts, what is on our radar as editors, and offer a behind-the-scenes peek into our publishing process and the events we cover. The page serves to both grow and engage that readership, which it has done exponentially, with “likes” totaling more than 200,000 in February 2016.
We share our internal news and reporting, with an additional editorial eye for what tracks specifically well on social media and how to best prompt a discussion.
Our Facebook readership is not only large but diverse, with a heavy U.S. base balanced out by a large international audience, reflecting the globalization of the CPA profession (governing body the American Institute of CPAs now administers CPA exam testing in many foreign countries and our practitioner readers work to grow their accounting firms internationally).
Most importantly, our readers are significantly engaged with our content, with the organic reach of our posts often touching tens of thousands. These people actively like, share and comment on our stories and insights, often engaging in meaningful discussions with each other.
Our posts are chosen based on news appeal as well as “fun factor.” While keeping our readers informed, we also recognize Facebook as a forum for mid-day relief and conversation.
Our goal is to best serve and represent our readers, while maintaining—even as our community continues to grow exponentially—an important element of personal interaction and our unique social flair.
Links to entry URLs
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Entry URL(s), if applicable:
https://www.facebook.com/AccountingToday/
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Accounting Today Facebook Page
Category
Online > Social Media Presence > Northeast
Description
Publication name:
Accounting Today
Company:
SourceMedia
Winner Status
- Regional Silver Award
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