2016 Azbee Awards of Excellence
Category
Online > Video - Tutorial > Heartland
Awarded to
Alicia Hoisington, Managing Editor; Max Frazier, Voiceover
Entry details
An animated guide to the future of check-in
Issue date (if applicable): 1/5/2015
Publication name: Hotel News Now
Publishing company: Hotel News Now/STR Inc
Website home page: www.hotelnewsnow.com
Please describe the publication's mission and readership:
Hotel News Now is the definitive online news resource for hotel owners, operators, developers and all other parties interested in the global hotel industry. Our experienced editorial team and network of foreign correspondents provides breaking news coverage, how-to resources, trends and in-depth analysis that leverages our access to hotel performance benchmarking data from parent company STR. The result is vital information for decision makers when they need it most: now. Simply put, our mission is our name. We are Hotels. We are News. We are Now.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
As part of Hotel News Now’s “2020 hotel trend report,” editors wrote a script based on expert-source and data predictions for how hotel check-in will change in five years. We chose video to tell the story because we believed it would be the most effective way to tell the story. We chose to use animation because it presented a new and creative way to present explain a changing business practice. The animated video became our most-viewed video in 2015, clocking in at 2,138 views. (Normally, a video from Hotel News Now receives between 100 and 300 views.)
Links to entry URLs
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Entry URL(s), if applicable:
http://hotelnewsnow.com/Articles/24747/An-animated-guide-to-the-future-of-check-in
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An animated guide to the future of check-in
Category
Online > Video - Tutorial > Heartland
Description
Publication name:
Hotel News Now
Company:
Hotel News Now/STR Inc
Winner Status
- Regional Silver Award
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