2016 Azbee Awards of Excellence
Category
Online > Blog - How-to Tips/Service > Northeast
Awarded to
Kathy Seedall, Marketing Executive; David Weisenfeld, JD, Legal Editor; Michael Jacobson, JD, Legal Editor; Melissa Boyce, JD, Legal Editor; Marta Moakley, JD, Legal Editor
Entry details
XpertHR Blog
Issue date (if applicable):
Publication name: XpertHR Blog
Publishing company: Reed Business Information Inc.
Website home page: http://www.xperthr.com/blog/
Please describe the publication's mission and readership:
XpertHR.com helps HR professionals understand and stay current with employment law developments at the federal, state and local level. Integral to XpertHR's mission is monitoring and digesting extensive and complex employment laws across all 50 states and over 300 municipalities, and translating the developments into practical, actionable information and tools to make the HR professional's job more efficient and compliant, freeing them up for more strategic activities.
As a relatively new publication, XpertHR, which is rich with valuable content that is subscription-based, required a robust content marketing effort to build brand recognition, thought leadership and SEO. The blog was launched in 2015 to do exactly that, showcasing the expertise of the attorneys on staff at XpertHR in the areas of global, and federal and state employment law.
The blog provides valuable insights and practical guidance on a wide range of HR and employment law issues affecting HR and builds the top of marketing's funnel of new leads by softly promoting XpertHR assets and the full website.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The launch of the blog was a close collaboration between the XpertHR editorial team of legal editors and the marketing team, and included naming, design, alignment of blog categorization with the overall content marketing strategy, training of editors on blogging, and technical development. Each blog post aligns with the content marketing plan's established categories and personas, and provides a call to action link to an asset or XpertHR webpage requiring registration to drive new leads to the top of the funnel. In six months, visits have increased 187% and organic visits have increased 350%. With blog topics ranging from "Active Shooters in the Workplace: Don’t Wait Until It’s Too Late" and "Global Recruiting and Hiring: What Multinational Employers Need to Know" to "
HR Intel: How the Zika Virus Impacts HR" and "Million Dollar Mistakes: Recent Wage and Hour Settlements Show What Not to Do", the blog addresses both strategic and tactical issues, trending and evergreen topics, and more. The bi-weekly "HR Intel" blog posts, which roundup the latest news and trends that HR should be aware of, has been particularly popular and, in fact, was noticed by the premier professional group in this space, SHRM.org, who now republishes them (with a rel canonical tag to ensure XpertHR gets the SEO value of the over 270,000 SHRM members who may access the SHRM blog). We syndicate our blog (and our news) to the Employment Law Information Network and our blog posts are often the most popular items on their site.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://www.xperthr.com/blog/
http://www.xperthr.com/blog/2016/01/26/workplace-technology-assessing-threats-meeting-challenges/
http://www.xperthr.com/blog/2016/02/10/hr-intel-zika-virus-impacts-hr/
http://www.xperthr.com/blog/2016/02/18/active-shooters-workplace-dont-wait-late/
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XpertHR Blog
Category
Online > Blog - How-to Tips/Service > Northeast
Description
Publication name:
XpertHR Blog
Company:
Reed Business Information Inc.
Winner Status
- National Gold Award
- Regional Gold Award
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