2016 Azbee Awards of Excellence
Category
Online > Web Microsite/Special Section (Non-Trade Show/Conference) > Heartland
Awarded to
WardsAuto Staff
Entry details
2015 Ward’s 10 Best Interiors
Issue date (if applicable):
Publication name: WardsAuto
Publishing company: Penton
Website home page: www.wardsauto.com
Please describe the publication's mission and readership:
WardsAuto is a news-oriented daily website targeted at the automotive industry worldwide. Content includes detailed industry data, commentaries and blogs by industry experts, videos, trend-analysis articles and interactive features, as well as breaking news. Its subscribers include most of the major auto makers, many of the largest (Tier One) suppliers, auto dealers and Wall Street investment firms, as well as federal and state government agencies. Its international readership runs the gamut of industry disciplines, from engineering/design and marketing/product planning to manufacturing, top management and retailing.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The Ward’s 10 Best Interiors are awarded every May as part of WardsAuto’s day-long Interiors Conference in Detroit that draws more than 500 industry designers, engineers and top executives each year.
But determining the winners takes the WardsAuto editorial team three months, a process well documented in the websites 2015 Ward’s 10 Best Interiors special section.
WardsAuto readers are able to follow along as vehicles are nominated, driven, photographed and debated by the staff. Coverage typically begins in February, with a story on who is in contention and why, followed by ongoing video test drives of the contenders, roundtable debates of vehicle high and low points by the editors and detailed galleries of the models as they arrive for a thorough inspection.
Once the 10 Best list is set, the package concludes with write-ups and galleries for each of the winners, plus some interesting opinion pieces we call Judge’s Take.
The Ward’s 10 Best Interiors package is among the site’s highest-trafficked content, winners tout their trophies in national ad campaigns, it influences future vehicle designs and the program is a key community builder for the WardsAuto brand.
Links to entry URLs
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Entry URL(s), if applicable:
http://wardsauto.com/2015-wards-10-best-interiors
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2015 Ward’s 10 Best Interiors
Category
Online > Web Microsite/Special Section (Non-Trade Show/Conference) > Heartland
Description
Publication name:
WardsAuto
Company:
Penton
Winner Status
- Regional Silver Award
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