2016 Azbee Awards of Excellence
Category
Online > Web Microsite/Special Section (Non-Trade Show/Conference) > Mid Atlantic
Awarded to
Jill R. Aitoro, Editor; Lars Schwetje, Michael Hardy, Custom Editorial Director
Entry details
50 Years of Federal Times
Issue date (if applicable):
Publication name: FederalTimes.com
Publishing company: Tegna
Website home page: www.federaltimes.com
Please describe the publication's mission and readership:
Federal Times jointly with FederalTimes.com serves as a one-stop news and information service for federal managers, offering news and analysis through digital and print mediums about the rapid changes impacting government management and operations. From personnel and career management issues, to technology and procurement strategies, the Federal Times brand is invaluable for all levels of the government workforce.
Federal Times touts 42,000 print subscribers and garnered 10.3 million page views in 2015.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
To honor Federal Times 50th anniversary, we delved into 50 years of government, showcasing the events, people and trends that most impacted how government operates. In all, 17 videos, five galleries, and 23 stories were generated in support of the campaign, filtering to a dedicated microsite.
At the heart of the project was our list of the 10 historic events that shaped federal management and structure during the last five decades, as chosen by an advisory board of former federal executives. From the Vietnam War and moon landing, to the 9/11 terrorist attacks and leaks of classified information by former NSA contractor Edward Snowden, we rolled out online packages for each event, including an article on the lasting significance and a film with executive commentary and historic b-roll. The campaign, which spurred record-breaking web traffic, also included informative photo galleries, listicles, and commentary and video interviews with federal leaders of today. Reaffirming the significance of the project, President Barack Obama was among the federal executives to contribute.
Combined with print, email newsletters and social media promotion, this campaign engaged our existing audience, attracted new readers, and offered original perspective on how events and trends that captivated America also transformed federal government.
Links to entry URLs
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Entry URL(s), if applicable:
www.federaltimes.com/50
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50 Years of Federal Times
Category
Online > Web Microsite/Special Section (Non-Trade Show/Conference) > Mid Atlantic
Description
Publication name:
FederalTimes.com
Company:
Tegna
Winner Status
- National Gold Award
- Regional Gold Award
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