2016 Azbee Awards of Excellence
Category
Design > Website Redesign > Mid Atlantic
Awarded to
ACC Web Team
Entry details
ACCDocket.com
Issue date (if applicable): 6/1/2015
Publication name: ACC Docket
Publishing company: Association of Corporate Counsel
Website home page: accdocket.com
Please describe the publication's mission and readership:
ACC Docket’s primary goal is to balance dense, substantive feature articles with more accessible content, such as columns, promotional announcements, chapter news and member spotlights. We promote this strategy in an effort to offer our members a wide variety of content without sacrificing a sense of community. After all, it is this sense of community that makes ACC such a successful nonprofit association. Also, all issues of ACC Docket are reviewed and edited by an Advisory Board, consisting of ACC members from a wide variety of disciplines and industries. This is to ensure that every issue contains articles that are considered pertinent, timely and accurate.
We try to balance informative content with innovative design, and we pride ourselves on our eye-catching covers and feature spreads that convey complex legal topics in an artistic manner. Our subscribers value both the action-oriented advice and research that our articles provide, and have come to recognize the unique aesthetic that the ACC Docket has come to represent over 30 years in print.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The ACC Docket informs and entertains over 40,000 of our members around the world. We're a truly global bar association, and our activity in 2015 reinforced this focus — especially after we absorbed five thousand Australian members. The reality of exorbitant postage costs meant that we would only offer them a digital version of our magazine. But their experience had to remain undiminished. We believe that our new website, ACCDocket.com, fulfills this task, and more.
Our website blends active commentary, news, and opinion elements with an exhaustive archive of past magazines. Our clean and logical presentation funnels members and outsiders to their chosen resources, and offers them a wealth of options to further explore our myriad digital offerings. Previously, our magazine had an online presence, but in a very limited manner. It had a single, list-style menu page for all online exclusives.
The redesign divides commentary and opinion into six popular editorial categories, offers a news tab, a dedicated section of interviews and profiles (some of our most popular offerings), and incorporates community and blog elements. The sidebar on the right of the home page reminds readers that long-form investigations of in-house issues are just a click away in the digital magazine.
In the first six months of operation, ACCDocket.com has grown to be the 4th-most frequented domain in the entire acc.com ecosystem. Traffic, post frequency, and contributors grow reliably each month. In ACCDocket.com, we've built a companion site which matches the playful yet informative tone of the ACC Docket.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://www.accdocket.com
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ACCDocket.com
Category
Design > Website Redesign > Mid Atlantic
Description
Publication name:
ACC Docket
Company:
Association of Corporate Counsel
Winner Status
- National Bronze Award
- Regional Bronze Award
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