2016 Azbee Awards of Excellence
Category
Design > Opening Page/Spread-Photo > More Than $3 Million Revenue > Heartland
Awarded to
Susan Bamford, Director Content Design
Entry details
CAFE Jitters
Issue date (if applicable): 6/1/2015
Publication name: WardsAuto World
Publishing company: Penton
Website home page: www.wardsauto.com
Please describe the publication's mission and readership:
WardsAuto World is a digital-only monthly magazine targeted at automotive engineers, designers and top management.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
This story focuses on automakers’ struggle to sell fuel-efficient vehicles when low gas prices have consumers snapping up SUVs and old-school muscle cars instead. From the moment readers turns the page, they can sense the power by the way the vehicle is positioned and how the tire smoke fills almost the entire bottom half of the two-page spread.
The headline reinforces this struggle by the bold type and imbalance of type size. The word-to- image ratio is low, placing emphasis on the 707-hp Dodge Challenger. Not a lot of color is used so as not to detract from the central image.
The design needs to work as individual pages as well as a spread in order to accommodate tablets and other mobile devices. We want to give the magazine-reading experience to all readers, but we cannot have headlines or type that crosses the gutter.
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CAFE Jitters
Category
Design > Opening Page/Spread-Photo > More Than $3 Million Revenue > Heartland
Description
Publication name:
WardsAuto World
Company:
Penton
Winner Status
- National Bronze Award
- Regional Silver Award
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