2016 Azbee Awards of Excellence
Category
Design > Front Cover-Photo > More Than $3 Million Revenue > Upper Midwest
Awarded to
Sara Stewart, Art Director; Clint Blower, Photographer; Bruce Ramsay, Creative Director; Kelly Killian, Editor
Entry details
50 Great Ideas
Issue date (if applicable): 11/1/2015
Publication name: Restaurant Business magazine
Publishing company: Winsight Media
Website home page: http://www.restaurantbusinessonline.com
Please describe the publication's mission and readership:
Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Through its monthly print magazine and website RestaurantBusinessOnline.com, Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers best practices. Our editors track ideas and trends as they develop within key channel segments including high volume independents, multiunit operators, emerging chains, the top 100 chains plus their leading franchisees.
The design of the magazine demands attention and focuses on readability and engaging visuals that resonate with our busy readers. We offer B2B content with a B2C look.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Restaurant Business provides a "horizontal" approach to industry coverage that includes both chain and independent restaurants. Our goal is to deliver business intelligence for growth-minded restaurateurs and industry executives across the full range of segments from limited- to full-service restaurants.
This cover story features 50 imaginative and inspiring ideas that work hard to improve business and drive trends for our readers. In compiling the annual roundup one stood out to the staff—Ice cream and whiskey pairings—so we photographed it in a Chicago studio, hand-lettered the headline and called out a number of other business-improving ideas to draw readers in.
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50 Great Ideas
Category
Design > Front Cover-Photo > More Than $3 Million Revenue > Upper Midwest
Description
Publication name:
Restaurant Business magazine
Company:
Winsight Media
Winner Status
- Regional Silver Award
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