2016 Azbee Awards of Excellence
Category
Design > Front Cover-Illustration > Less Than $3 Million Revenue > Upper Midwest
Awarded to
Abbey Lewis, Editor in Chief; Mitch Morrison, Group Editor; Abbie Westra, Deputy Editor; Michael Miller, Assistant Art Director; Bruce Ramsay, Creative Director
Entry details
Attack of the Competitors
Issue date (if applicable): 3/1/2015
Publication name: Convenience Store Products
Publishing company: Winsight LLC
Website home page: http://www.cstoreproductsonline.com/magazine/convenience-store-products-novemberdecember-2015
Please describe the publication's mission and readership:
Convenience Store Products magazine isn’t just a trade magazine; it is a tool for a diverse industry made up of multi-million dollar chains, rural single-store retailers and everything in between. While we certainly devote plenty of editorial space to lengthier, thoughtful convenience-store trend reporting, the bulk of our content is product reviews. Because the majority of our readership is made up of smaller, single-store or small-chain operators, they simply don’t have the capital or bandwidth to employ dedicated staff to stocking their shelves, store category by store category. We’ve been told by our readers that they rely on us to be their eyes and ears on the quickly innovating (and evolving) c-store industry. To that end, we dedicate ourselves and our pages to what they say they need: a means to help them run their businesses better. It is our core mission to educate our readers on the latest consumer trends, and ultimately provide the most basic implements in their c-store tool belts: Convenience Store Products.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
ATTACK OF THE COMPETITORS is a cover story that analyzes the business threat that conventional stores represent to c-stores sales. Dollar stores, Supermarkets, Restaurants, and Drug Stores all eat away at Convenience Stores' customer base and bottom line. The idea with this cover was to create a marauding competition monster wreaking havoc across the landscape, ultimately breaking through the logo with its size and power. Illustrator Eddie Guy even gave him a Drive-Thru groin as a getaway route. Happily, the feature provides insights to battle the monster, so that won't be necessary.
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Attack of the Competitors
Category
Design > Front Cover-Illustration > Less Than $3 Million Revenue > Upper Midwest
Description
Publication name:
Convenience Store Products
Company:
Winsight LLC
Winner Status
- Regional Bronze Award
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