2016 Azbee Awards of Excellence
Category
Design > Front Cover-Illustration > Less Than $3 Million Revenue > Heartland
Awarded to
Paul Skowronski, Graphic Designer
Entry details
5 Issues Changing the Crop Protection Industry
Issue date (if applicable):
Publication name: Farm Chemicals International (now: AgriBusiness Global)
Publishing company: Meister Media Worldwide
Website home page: http://www.agribusinessglobal.com/
Please describe the publication's mission and readership:
AgriBusiness Global’s (rebranded from Farm Chemicals International and FCI) mission is to create a community of buyers and sellers of crop inputs. Its core readers are manufacturers, distributors, trading companies and registration consultants for crop protection and plant health products. AgriBusiness Global provides coverage and analysis of crop production news and trends, as well as coverage of trade policies, agronomic practices, crop reports, regulatory issues, company profiles and personality profiles of the world’s most influential agriculture entrepreneurs and industry advocates. Its frequency is 11x and circulates in 140+ countries. It also publishes a weekly email newsletter, a Sourcing Network data business, and furthers its mission of creating community with several events, notably the AgriBusiness Global Trade Summit, now in its 10th year.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The June 2015 cover of Farm Chemicals International successfully illustrates “5 Issues Changing the Crop Protection Industry” with an original concept that unifies disparate aspects into a common theme. The notable merit of this cover is the artist’s ability to use multiple images to emphasize a central point, a difficult thing to do without distracting the reader. It is successful partly because of the way images are used: Dynamic close-ups and simplicity allow the reader to interpret the visual clues without ambiguity to the messaging. We’ve all seen collage covers that begin with a good idea that lacks execution as a result of having no central image. In this case, the artist uses the text as the central focal point and allows the images themselves to converge on the headline to support the story being told and establish effective hierarchy.
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5 Issues Changing the Crop Protection Industry
Category
Design > Front Cover-Illustration > Less Than $3 Million Revenue > Heartland
Description
Publication name:
Farm Chemicals International (now: AgriBusiness Global)
Company:
Meister Media Worldwide
Winner Status
- Regional Bronze Award
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