2017 Azbee Awards of Excellence
Category
Print > Group Profile > Heartland
Awarded to
Rick Johnson, AN Print Editor; Sharon Silke Carty, Dave Guilford, News Editors; Lindsay Chappell, Mid-South Editor; Hans Greimel, Asia Editor; Steve Massie, Design Director; Katie Burke, Jack Walsworth, Olive Keogh, Naoto Okamura, Reporters
Entry details
60 Who are steering self-driving vehicles
Issue date (if applicable): 12/19/2016
Publication name: Automotive News
Publishing company: Crain Communications Inc.
Website home page: autonews.com
Please describe the publication's mission and readership:
Automotive News serves automakers, suppliers and dealers. Our 57,000 paid subscribers are split roughly into thirds: dealers; automakers and suppliers; and others. Our mission is to be the primary source of industry news, data and insight for the industry’s decision makers. We provide our audience the information they need, in a timely manner and in the format that they desire. Automotive News (in weekly tabloid print, digital and e-newsletter formats), autonews.com, related magazines, our daily webcasts -- First Shift in the a.m. and AutoNews Now in the p.m. -- and our specialized e-newsletters are part of Crain Communications. Our website has 340,000 registered users and averages 2.2 million visits a month, with 1.3 million unique visitors. The vast majority of our articles are staff written. Our coverage includes regular monthly pages/departments: Production Line, Connected Car, Marketing, Finance & Insurance, Fixed Operations, and Remarketing. The first is devoted to supplier/technology news; the last three to key dealership profit centers. Industry executives pay up to $1,500 to attend our annual events, proof that they see value in those events. These include (with 2017 attendance): Automotive News World Congress (1,100+), L.A. and N.Y. marketing seminars (800+; 500+); Best Dealerships To Work For seminars and dinner (400), and PACE awards for supplier innovation (450).
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The auto industry, like most, is a tight-knit community. Designers know their peers; engineers meet at conferences. But the field of autonomous vehicles is so new, with many of the top players in academia or startups, that some of the leading lights are unknown to the industry at large. Automotive News decided to change that, to introduce the leading individuals in this field to the industry as a whole. Editors met with elder statesmen in the field, who suggested some names. Silicon Valley beat reporter Katie Burke uncovered others, as did Asia Editor Hans Greimel in Tokyo. Eventually, we identified 60 key players, many of them names that had never before appeared in an auto-industry publication. A lead-in story on how a Pentagon exercise in 2007 provided the spark behind the launch of self-driving vehicles set the stage for a profile of a group of individuals who are taking the auto industry down an entirely new road. This group profile is invaluable to our readers as a future who’s who of the auto industry. The response has been limited, in part because it published just before the holidays, but it already has sparked debate from readers about names that were/weren’t on the list.
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60 Who are steering self-driving vehicles
Category
Print > Group Profile > Heartland
Description
Publication name:
Automotive News
Company:
Crain Communications Inc.
Winner Status
- National Gold Award
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