2017 Azbee Awards of Excellence
Category
Online > Webcast Series > Upper Midwest
Awarded to
Kim Schmidt, Managing Editor; James Kolterman, Graphic Designer; Jack Zemlicka, Technology Editor
Entry details
On the Record
Issue date (if applicable):
Publication name: Ag Equipment Intelligence
Publishing company: Lessiter Media
Website home page: https://www.farm-equipment.com/on-the-record
Please describe the publication's mission and readership:
Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources. On the Record, is the web broadcast associated with Ag Equipment Intelligence and airs online twice a month and is emailed out to 8,164 subscribers.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Stories are researched and interviews are conducted. Once the script is written, is is reviewed and edited. Meanwhile any audio or video interviews that will be included are edited. The episode is then filmed and edited. The episode is then delivered to subscribers via email and also made available on our website. The web series provides viewers with the latest news, along with analysis, that they can't get elsewhere. Viewers have commented that they like the video/audio aspect of it because they can listen to the news while they continue to work on other things, which they can't do with a newsletter. The series is consistently in the top 10 stories on our site on a monthly basis.
Links to entry URLs
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Entry URL(s), if applicable:
https://www.farm-equipment.com/on-the-record
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On the Record
Category
Online > Webcast Series > Upper Midwest
Description
Publication name:
Ag Equipment Intelligence
Company:
Lessiter Media
Winner Status
- National Bronze Award
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