2017 Azbee Awards of Excellence
Category
Online > Best Use of Social Media > Mid Atlantic
Awarded to
ARCHITECT staff
Entry details
Architect social media
Issue date (if applicable): 12/2/2016
Publication name: Architect
Publishing company: Hanley Wood
Website home page: http://www.architectmagazine.com/
Please describe the publication's mission and readership:
Our mission, across the converging universes of print, digital, and social media, is to inspire and educate an audience of emerging and established architects and designers, design enthusiasts, and allied professionals around these core values: design innovation, technical excellence, best business practices, and social and environmental responsibility.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Architect has an active and varied presence on social media, from eye-candy on Facebook, Instagram, Pinterest, and Tumblr, to breaking news on Twitter, to discussions on LinkedIn. We tailor our presence on each of these different portals. For instance, our Twitter feed, with more than 325,000 followers, informs our readers of timely news. Our Facebook page brings the beauty and artistry of architecture to the 1.4 million-plus people who follow us. Our 145,000-person-strong LinkedIn group hosts animated discussions about key issues in the profession. Our Pinterest channel, with 10,000 followers, features 27 boards and more than 660 pins. Our Instagram feed is followed by 88,000 people. And our Tumblr blog, where we strip down the things we cover to match that more-spartan, and more-simplistic medium, has nearly 11,000 followers.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://www.facebook.com/ArchitectMagazine
http://twitter.com/architectmag
http://www.linkedin.com/groups?gid=1507177
http://www.pinterest.com/architectmag/
http://architectmagazine.tumblr.com/
http://instagram.com/architectmag
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Architect social media
Category
Online > Best Use of Social Media > Mid Atlantic
Description
Publication name:
Architect
Company:
Hanley Wood
Winner Status
- National Silver Award
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