2017 Azbee Awards of Excellence
Category
Overall Excellence > Newsletter of the Year
Awarded to
Anita Sama, Editor-in-Chief
Entry details
CEO Update issues, # 648, 649,650
Issue date (if applicable):
Publication name: CEO Update
Publishing company: Leading Authorities
Website home page: ceoupdate.com
Please describe the publication's mission and readership:
CEO Update is the print and online publication that covers associations, nonprofits and professional societies, with special emphasis on the executive careers within these organizations. Beginning in 1991 as a photocopied jobs newsletter for association executives, the publication has evolved into an influential news source in the association sector, retaining its focus on careers, but spotlighting the people and best practices that shape that community.
In a time when mainstream publications are imploding, CEO Update continues to serve its loyal—and growing—subscriber base of association executives, hungry for news on their sphere not available elsewhere. With its clean, crisp look, the publication uses gray tones to their best advantage. Without color printing to capture the eye, we have learned to use all the shades of gray, even before that became a dubious cultural commonplace. But good looks only go so far. What holds our readers is the information and writing we deliver. Here we excel. Sophisticated yet conversational analysis, wrapped in precision word choice in copy and headlines. Reporting is balanced. Highest standards of journalism are the norm. Accuracy and clarity are paramount. Our tiny, seven-person staff, we once computed, has several hundred years of journalism expertise behind it, and every day shows. Except for the tight topic focus, our stories—reporting, writing and editing—could be happily housed in any first-rate national publication. CEO Update has a formidable task for each issue—make the value proposition clear to readers paying a premium for their niche publication.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
These three issues are excellent examples of the range that makes CEO Update a must-read for association executives:
#648 One bread-and-butter coverage area for our subscribers is compensation. This issue contains one of the five reports we produce annually, each compiled through laborious data collection and mining to serve as salary benchmarks. We have learned that, on the strength of these substantive reports, readers have been able to achieve earning parity. For those as concerned with managing their association as their own career, we spotlight the practice of site visits, designed to advance association advocacy. And, true to our mission of telling the association story through its people, see page 9 for a New on Board feature.
#649 Expenditures for premises continue to be a significant expense for associations—and a top concern of executives. We approached the topic from four angles. And page 16’s locator map tells one aspect of the story visually, in a way found nowhere else. Other stories of import—arrivals and departures within the community. On page 9, a feature of particular note: Small Group, Big Idea. Directly resulting from reader requests, we identified this way to address the concerns of smaller groups, whose needs and resources differ so dramatically from the huge organizations.
#650 In a publication with an executive career focus, the lead story is one that precisely fills the bill, answering the question of “How do I get there from here?” And our Up and comer feature casts an eye toward the executive pipeline.
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CEO Update issues, # 648, 649,650
Category
Overall Excellence > Newsletter of the Year
Description
Publication name:
CEO Update
Company:
Leading Authorities
Winner Status
- Newsletter of the Year Honorable Mention
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