2017 Azbee Awards of Excellence
Category
Print > Group Profile > Mid Atlantic
Awarded to
Dave Vagnoni, Editor; Christopher Ruvo, Senior Writer; Michele Bell, Director, Editorial Operations
Entry details
Advantages Best Reps 2016
Issue date (if applicable): 1/1/2016
Publication name: Advantages
Publishing company: Advertising Specialty Institute
Website home page: www.asicentral.com
Please describe the publication's mission and readership:
Advantages is a 15-issue trade publication targeted to 40,000 promo products salespeople (about 80,000 with pass-along readership). The industry provides imprinted items (T-shirts, pens, mugs and other logoed items) to support a company’s brand and marketing efforts. Our readers also advise companies on their marketing programs. We strive to be a comprehensive source of sales strategies and inspiration through articles, regular departments, columns, case histories and product showcases. The magazine is presented in an easy-to-read format to keep busy salespeople interested and informed. We want our subscribers to look forward to its arrival and to feel that Advantages is the one business magazine they can’t do without.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
As part of our annual Best Reps issue, this article profiles 12 of the top salespeople in the promotional products industry. In 2016, we focused more than ever before on storytelling – what makes these reps tick, both professionally and personally?
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Advantages Best Reps 2016
Category
Print > Group Profile > Mid Atlantic
Description
Publication name:
Advantages
Company:
Advertising Specialty Institute
Winner Status
- Regional Bronze Award
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