2017 Azbee Awards of Excellence
Category
Print > Company Profile > More Than $3 Million Revenue > Heartland
Awarded to
Hans Greimel, Asia Editor
Entry details
Hyundai's Great Leap Forward
Issue date (if applicable): 9/19/2016
Publication name: Automotive News
Publishing company: Crain Communications Inc.
Website home page: autonews.com
Please describe the publication's mission and readership:
Automotive News serves automakers, suppliers and dealers. Our 57,000 paid subscribers are split roughly into thirds: dealers; automakers and suppliers; and others. Our mission is to be the primary source of industry news, data and insight for the industry’s decision makers. We provide our audience the information they need, in a timely manner and in the format that they desire. Automotive News (in weekly tabloid print, digital and e-newsletter formats), autonews.com, related magazines, our daily webcasts -- First Shift in the a.m. and AutoNews Now in the p.m. -- and our specialized e-newsletters are part of Crain Communications. Our website has 340,000 registered users and averages 2.2 million visits a month, with 1.3 million unique visitors. The vast majority of our articles are staff written. Our coverage includes regular monthly pages/departments: Production Line, Connected Car, Marketing, Finance & Insurance, Fixed Operations, and Remarketing. The first is devoted to supplier/technology news; the last three to key dealership profit centers. Industry executives pay up to $1,500 to attend our annual events, proof that they see value in those events. These include (with 2017 attendance): Automotive News World Congress (1,100+), L.A. and N.Y. marketing seminars (800+; 500+); Best Dealerships To Work For seminars and dinner (400), and PACE awards for supplier innovation (450).
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Automotive News offered the first look at an audacious expansion plan quietly unfolding at Hyundai Motor Co. After years of tapping the breaks on growth to focus on improving its quality and technology, Hyundai is suddenly poised to make a huge leap into three new fields simultaneously. It wants to explode onto the global stage with new lines of eco-cars, luxury cars and performance cars. Asia Editor Hans Greimel gained exclusive access to interviews with the key executives behind the plan, and conducted interviews with them during a series of trips to the company’s headquarters in South Korea, its global r&d center south of Seoul and elsewhere — in all, seven interviews over five trips. Hyundai initially balked at our story pitch, fearing it would draw attention to what critics say is corporate overreach. But Greimel won trust through repeated meetings, long phone calls and dinners with Hyundai’s PR staff. In the end, we were the first media to examine this transformation, the players making it happen and the risks they face.
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Hyundai's Great Leap Forward
Category
Print > Company Profile > More Than $3 Million Revenue > Heartland
Description
Publication name:
Automotive News
Company:
Crain Communications Inc.
Winner Status
- Regional Gold Award
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