2017 Azbee Awards of Excellence
Category
Online > Q&A > Pacific
Awarded to
Lauren Arevalo-Downes, Editorial Director
Entry details
Red Bull Discusses Community-Driven Approach To ESports
Issue date (if applicable): 8/29/2016
Publication name: [a]listdaily
Publishing company: Ayzenberg Group
Website home page: http://alistdaily.com
Please describe the publication's mission and readership:
Marketers are tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, events, and beyond.
This landscape is constantly evolving and our readers are always looking to their colleagues and competitors for insight and inspiration to advance their message.
Our editorial mission is to inform, inspire and feature the most vital members of the global marketing community to foster innovation in the community and harness the power of hearing, understanding and acting upon the evolving desires of consumers—what we like to call Frontline Marketing.
Whether it’s strategic insights straight from the top via a CMO or community-level insights from brand managers, we seek to report on the changes that are affecting the industry and how marketers are creatively tackling them—across a variety of verticals from auto to entertainment and technology to food brands.
We are proud to count some of the world’s top marketers in our core readership and uphold a strong sense of editorial responsibility with reporting on matters that affect them and being invited to share their thought leadership.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Notoriously press-shy, Red Bull reached out to [a]listdaily for an exclusive interview regarding their eSports efforts. What resulted was their first interview with a publication outside of The New York Times to discuss their unique approach to working with the eSports industry.
We were honored to have this level of access to Red Bull's marketing insights and to understand how they were playing an important role in supporting local eSports tournaments and organizers.
Links to entry URLs
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Entry URL(s), if applicable:
http://www.alistdaily.com/strategy/red-bull-discusses-community-driven-approach-esports/
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Red Bull Discusses Community-Driven Approach To ESports
Category
Online > Q&A > Pacific
Description
Publication name:
[a]listdaily
Company:
Ayzenberg Group
Winner Status
- Regional Silver Award
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