2017 Azbee Awards of Excellence
Category
Online > Social Media Presence > Mid Atlantic
Awarded to
Danielle Lee, Managing Editor
Michael Cohn, Online Editor-in-Chief
Sean McCabe, Senior Editor
Ranica Arrowsmith, Technology Editor
Daniel Hood, Editor-in-Chief
Entry details
Accounting Today social media presence
Issue date (if applicable):
Publication name: Accounting Today
Publishing company: SourceMedia Inc.
Website home page: www.accountingtoday.com
Please describe the publication's mission and readership:
Accounting Today serves the public accounting profession -- CPAs and accountants who work at independent firms, from the Main Street tax preparer who files your taxes to the Big Four firms that audit Fortune 1000 companies. We provide news on regulatory and legislative developments, strategies for growing and managing their practices.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Accounting Today’s social media reaches across the major platforms to share our news stories, opinion articles, industry insights and analysis, and offer a behind-the-scenes peek into our publishing process and the events we cover, while creating opportunities for our readers to engage with us and each other. Our Facebook page, which was built as a community for the Accounting Today readership, has grown exponentially, with “likes” totaling more than 240,000 in late December 2016, and a total audience of more than 325,000. Our readers are also significantly engaged with the content, with each post averaging 67.33 clicks and 22.56 interactions. Our Facebook readers actively like, share and comment on our news stories and insights, often engaging in meaningful discussions with each other.
On Twitter, our feeds -- AccountingToday and AccountingTomorrow – total 84,000 followers, and give our readers up-to-minute news that they frequently share with each other and their own followers.
On LinkedIn, meanwhile, our Accounting Today company page has over 250,000 followers, our posts regularly average 50,000+ impressions, and our private LinkedIn group has over 15,000 members, with an average of 150 signing up every month.
Links to entry URLs
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Entry URL(s), if applicable:
https://www.facebook.com/AccountingToday
https://twitter.com/AccountingToday
https://twitter.com/ATomorrow
https://www.linkedin.com/company/5100866
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Accounting Today social media presence
Category
Online > Social Media Presence > Mid Atlantic
Description
Publication name:
Accounting Today
Company:
SourceMedia Inc.
Winner Status
- Regional Gold Award
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