2017 Azbee Awards of Excellence
Category
Online > Social Media Presence > Upper Midwest
Awarded to
Sarah Mui, Assistant Managing Editor; Monica Burciaga, Senior Designer; Jenny B. Davis, Contributing Writer; ABA Journal staff
Entry details
ABA Journal
Issue date (if applicable):
Publication name: ABA Journal
Publishing company: American Bar Association
Website home page: www.abajournal.com
Please describe the publication's mission and readership:
The ABA Journal is the flagship magazine of the American Bar Association, covering the trends, people and finances of the legal profession and the broader legal services industry.
As a leading voice in legal media, the Journal provides a forum online and in print for the free expression and interchange of ideas. The Journal reports objectively on timely, relevant issues of interest and importance to lawyers and the legal services industry. Readership includes the 400,000 members of the American Bar Association and readers of ABAJournal.com, which is available for free to the public.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
The ABA Journal has long had a strong social media presence, but in 2016 began to see significant increases in engagement, drawing in more than a million pageviews from social channels. Primarily using Hootsuite, the Journal posts to LinkedIn, Twitter, Facebook and Instagram to promote blog content, long-form magazine stories and design insights. New to 2016 was an experiment with Google Hangouts - 10 Questions Live - featuring a live component of our popular magazine segment 10 Questions. Questions from the audience were collected in advance and during the program.
The @ABAJournal Twitter account (82,900 followers) is where we post every ABAJournal.com blog post, magazine content and more. In August, we averaged more than 37,000 impressions per day.
Our LinkedIn page (265,603 followers) has more followers than any other, and we work to engage that audience by sharing content related to law firm news, big career moves and legal technology topics.
Even though it's a smaller audience (21,196 followers), our Facebook audience is the most engaged. A week with a reach of more than 20,000 people and 3,000 post engagements is common.
Also new in 2016 is our Instagram feed (459 followers). The images shared give our print designs a wider audience. And in the text accompanying the images, our designers write about what inspired their layouts, photo illustrations and typography, giving followers an insider's look into the Journal.
We also maintain a Pinterest account for story development and use a Reddit widget for social sharing.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.
Entry URL(s), if applicable:
http://www.twitter.com/abajournal
https://www.linkedin.com/company/aba-journal
https://www.facebook.com/ABAJournal
https://www.instagram.com/abajournal/
https://www.pinterest.com/abajournal/
https://www.youtube.com/channel/UCg1gIbJ5JvzsKPHbc_zJOcA
Links to Uploaded Entry Files
Please note: The links below are the same links as clicking on the Preview images at the top of this column. You may click the links below to view each submitted entry file.
View entry file #1
View entry file #2
View entry file #3
View entry file #4
View entry file #5
View entry file #6
View entry file #7
View entry file #8
View entry file #9
View entry file #10
ABA Journal
Category
Online > Social Media Presence > Upper Midwest
Description
Publication name:
ABA Journal
Company:
American Bar Association
Winner Status
- Regional Gold Award
Share