2017 Azbee Awards of Excellence
Category
Online > Webcast Series > Heartland
Awarded to
Ursula Zerilli, Staff Reporter; Jennifer Vuong, Anchor and Producer, First Shift; Tom Worobec, Editor and Anchor; Dave Versical, Director of Editorial Operations
Entry details
ANTV The Dealer Speaks
Issue date (if applicable):
Publication name: Automotive News
Publishing company: Crain Communications Inc.
Website home page: autonews.com
Please describe the publication's mission and readership:
Automotive News serves automakers, suppliers and dealers. Our 57,000 paid subscribers are split roughly into thirds: dealers; automakers and suppliers; and others. Our mission is to be the primary source of industry news, data and insight for the industry’s decision makers. We provide our audience the information they need, in a timely manner and in the format that they desire. Automotive News (in weekly tabloid print, digital and e-newsletter formats), autonews.com, related magazines, our daily webcasts -- First Shift in the a.m. and AutoNews Now in the p.m. -- and our specialized e-newsletters are part of Crain Communications. Our website has 340,000 registered users and averages 2.2 million visits a month, with 1.3 million unique visitors. The vast majority of our articles are staff written. Our coverage includes regular monthly pages/departments: Production Line, Connected Car, Marketing, Finance & Insurance, Fixed Operations, and Remarketing. The first is devoted to supplier/technology news; the last three to key dealership profit centers. Industry executives pay up to $1,500 to attend our annual events, proof that they see value in those events. These include (with 2017 attendance): Automotive News World Congress (1,100+), L.A. and N.Y. marketing seminars (800+; 500+); Best Dealerships To Work For seminars and dinner (400), and PACE awards for supplier innovation (450).
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Automotive News TV’s ‘The Dealer Speaks’ video series aims to showcase the brightest and most innovative dealers in North America. In the first installment, Ursula Zerilli speaks with Colleen McDonald who fought all the way to the U.S. Supreme Court to win back her family's Detroit-area dealership that was shuttered during Chrysler's 2009 bankruptcy. In the second video, Jennifer Vuong visits with Miami exotic car dealer Brett David who took over the family business at age 19 after the sudden death of his father. David made his own career path by connecting with customers on social media and staying humble in a 'materialistic’ business. In the third video, Zerilli speaks with Boston-area dealer Bob Moran who gives employees holiday time with their families and freedom to make decisions at work.
It takes an average of three hours for each ANTV reporter to research, pitch, pre-interview and coordinate the logistics of each video shoot with an auto retailer. Once at the dealership, the reporters – who also serve as field producers and videographers – conduct on-camera interviews with dealers and employees; film accompanying video; and record on-camera stand-up bridges. This process lasts approximately six hours. It then takes each reporter an average of 12 hours to log, write, edit and post the finished video online.
The Dealer Speaks with Brett David had more than 11,000 views – one of the most-watched videos in ANTV’s eight-year history.
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ANTV The Dealer Speaks
Category
Online > Webcast Series > Heartland
Description
Publication name:
Automotive News
Company:
Crain Communications Inc.
Winner Status
- Regional Silver Award
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