2017 Azbee Awards of Excellence
Category
Design > Front Cover-Best Typographic Cover > Mid Atlantic
Awarded to
Hillary Glen, Art Director
Entry details
December 2016 Advantages Apparel Issue
Issue date (if applicable): 12/1/2016
Publication name: Advantages
Publishing company: ADVERTISING SPECIALTY INSTITUTE (ASI)
Website home page: www.asicentral.com
Please describe the publication's mission and readership:
Advantages is a 15-issue trade publication targeted to 40,000 promo products salespeople (about 80,000 with pass-along readership). The industry provides imprinted items (T-shirts, pens, mugs and other logoed items) to support a company’s brand and marketing efforts. Our readers also advise companies on their marketing programs. We strive to be a comprehensive source of sales strategies and inspiration through articles, regular departments, columns, case histories and product showcases. The magazine is presented in an easy-to-read format to keep busy salespeople interested and informed. We want our subscribers to look forward to its arrival and to feel that Advantages is the one business magazine they can’t do without.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
This was such a fun cover to do. The article was about 17 trends that are going to shape 2017 and I thought it would be really unique to actually make apparel out of those trends, I chose a dress format because it’s easily recognizable and the words worked beautifully around the curves. This cover reflects the trends visually shaping the apparel market.
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December 2016 Advantages Apparel Issue
Category
Design > Front Cover-Best Typographic Cover > Mid Atlantic
Description
Publication name:
Advantages
Company:
ADVERTISING SPECIALTY INSTITUTE (ASI)
Winner Status
- Regional Gold Award
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